Damien Hirst - original dinnerware from "The Pharmacy" - Dinner plate extremely scarce. Almost impossible to find. With the famous logo "ph - ar - ma - cy" influenced by the periodic system. Very few have surfaced after the iconic sale at Sothebys in 2004 where most of the items from The Pharmacy sold for over an impressive 20 million dollars. The dinnerware is in almost mint condition and is perfect for framing. Buy it now you will never see such a large collection ever again.
The Pharmacy was a restaurant in Notting Hill, London which opened in 1998. The venture was backed by Damien Hirst and PR Guru Matthew Freud.
The Pharmacy gained further publicity thanks to a dispute with the Royal Pharmaceutical Society of Great Britain which claimed the name and the pill bottles and medical items on display could confuse people looking for a real pharmacy. The name itself was breaching the Medicines Act 1968which restricts the use of "pharmacy". The restaurant's name was subsequently changed to "Army Chap", and then "Achy Ramp": anagrams of "Pharmacy". However, initial plans to open further restaurants outside London were quietly dropped and the restaurant itself closed in September 2003.
A clever auctioneer from Sotheby’s who came by the restaurant on his daily way to work approached Hirst and they signed a contract for selling all the inventory at Sothebys in 2004. The auction house made an entire catalogue and the items sold for 5 times the estimate ending at over 11 million GBP´s.
Items from The Pharmacy are highly sought after and even small matchboxes sells for hundreds of dollars to collectors. To give an example two martini glasses with an estimated price tag of between 50 -70 GBP eventually sold for 4800 GBP !! Last collection was sold in 2008. Since only single plates have surfaced and very few. Please notice this auction is for one dinner plate. Last photo - same logo used at the big exhibition in DOHA 2013/2014